.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in financial backing annually, have raised virtually $360 thousand so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn results from market concentration, enhanced regulatory pressures, and also economic uncertainties.ADWEEK talked with 5 VCs that continue to invest in adtech providers, in spite of these problems, concerning what they are looking for as well as what they prevent. Probably unsurprisingly, these clients are targeting opportunities in privacy-focused modern technologies as well as industry-specific locations like linked TV.